Click2Call : One Little Button can really Impress Your Customers

“Web call back”, “click to call” and “call back” solutions are revolutionising relations between web users and businesses.

It is not uncommon for web users filling out a form (for placing orders or making reservations) to have a specific question that prevents them from continuing. “Web call back” solutions allow the visitor to click on a free “call back” button inserted on the company’s website.
The web visitor enters his contact information (specifically his telephone number), and someone calls him back immediately, at no charge. This way he can quickly obtain a relevant, personalised answer to his question.

The Click2Call solution is offered in the form of Software As A Service (SAAS). The software licence is available at the address It is provided by the companies Click2CallVision Sprl & Paratel SA. A Special Relationship with Your Customers offers the benefit of establishing a special, targeted relationship between your company and your customers. This service is the best way to reach the visitor while he is paying close attention to your services on one of the pages of your website. will be placed on product pages, order or information request pages, and anywhere that direct contact with your sales department would reduce the risk of the visitor leaving your site for a competitor’s site.

Your company will enjoy a two-fold benefit by setting up the service: 

  • It can respond in real time to questions from prospects/customers.
  • It will build its image as a high-quality service provider by showing that it, too, is using the most cutting-edge technology. A Service Recommended for Highly Competitive Sectors

Although the “call back” service will certainly increase your company’s appeal, it is especially important when doing business in a competitive sector where you are selling a relatively expensive product that requires some explanation. In sectors where you need to persuade customers quickly – insurance, travel, tourism – the vast majority of banks in the English-speaking world, for example, are already using this system.

“Call back” is already widely used in the following sectors:

1. Automobile (making appointments for test drives)
2. Financial services (banks and insurance)
3. Utilities (water, electricity)
4. Hotel and tourism
5. Telephony
6. E-Commerce (order forms) How It Works

After clicking on the Click2Call button or link, the web visitor enters his information using a form, and specifically his telephone number. He will then submit the form in order to receive a call back. Straight away, our IT server calls the visitor back and when he answers, it puts him on hold by playing a standard welcome message that can be personalised. While he waits, depending on the other information entered by the web user, our server will call the number(s) of the representatives previously designated by you and puts you in contact with your customer. The entire operation is automated; the Paratel servers make the calls over the telephone networks so they are free for the web user. Please note that the representative will have the option not to accept the call. In this case, the visitor will be immediately informed that the representative will call him back later. The representative then receives an e-mail containing all of the information entered by the visitor.

You can directly adjust the list of your representatives to determine who will be called depending on the specific use of the “click to call” function. You decide where to put the button and when you want it to appear. This way you can make it appear at the most advantageous moment, such as when the browser window is closed, in a newsletter, or at the bottom of a proposal. On an e-commerce site, for example, it can appear when the customer abandons a transaction before finalising his order.

Finally, each call will last no longer than 10 minutes. What are the Benefits?

A drop in the cost of customer acquisition and loyalty development: For companies, the visit conversion rate on a merchant site is often too low, with averages of around 1 to 2%. Companies using “click to call” experience a significant increase in the rate of sales made on line (with an equal number of total visitors), which represents a decrease in customer acquisition costs.
Optimisation of advertising expenses: If the conversion rate increases, there is no longer any need for advertising expenditures to escalate. If the company’s sales objectives remain the same, advertising budgets can be decreased.
Improved brand image: You are strengthening relationships and trust with your customers. The service is also indicative of your ability to innovate and gives you an up-to-date image. It is difficult to quantify these factors, yet they are essential to your long-term success.